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Why Agent Provocateur's sales have soared 20 per cent since Christmas - and no, it's not just because of Abbey Clancy


The ex-footballer has been hailed as an unlikely saviour of Agent Provocateur after starring in a Christmas advert for the raunchy brand with his wife Abbey Clancy last year.

The advert, which also features actress Jaime Winstone as a barmaid, sees Ms Clancy impatiently waiting for her husband in a hotel room wearing only the lingerie. Ms Clancy strides down to the pub in just the underwear and high heels, apparently to seduce him, but after she ties him to the snooker table, she punishes him with a well-aimed shot Ms Clancy strides down to the pub in just the underwear and high heels, apparently to seduce him, but after she ties him to the snooker table, she punishes him with a well-aimed shot.

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