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Why Advertisers Are Paying Up to $4 Million for Super Bowl Pre-Game Commercials
Advertisers are paying up to $4 million for commercials that air just before the kickoff in the Super Bowl
TV networks hosting the Super Bowl typically run hours of pre-game coverage, with ads in the earlier part of the day selling for as little as $100,000 to $200,000, according to executives familiar with negotiations. Online-betting company FanDuel expects to run the very last commercial before the official start of Super Bowl LVIII, and will use it for a live ad featuring former NFL great Rob Gronkowski trying to kick a field goal. YouTube has bought sponsorship of the last full half-hour leading into the NFL extravaganza and a pre-kick moment since striking a deal with NBC ad-sales executive Dan Lovinger before Super Bowl LII, says Courtin.
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