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Why Activision’s Test of ‘True Success’ With ‘Call of Duty: Black Ops 6’ Isn’t Sales, but Cultural Awareness
Did you know a new "Call of Duty" game is launching this week?
With the choice to offer the title to Xbox’s Game Pass customers when it goes live on Friday, Microsoft is driving home the importance of its subscription service to its overall revenue strategy and putting a lot of faith in Activision’s biggest franchise’s ability to boost the product. From Activision’s Treyarch, “Black Ops 6,” which will be available across Xbox, PlayStation and PC, is set in an alternate history 1991 following rogue operatives Troy Marshall and Frank Woods as they assemble a team of agents to hunt down Pantheon, a mysterious group that has infiltrated the CIA and targeted outsiders as traitors to the U.S. “The one we fell into was there was a stat the last few years about Kyler Murray, the quarterback for the Arizona Cardinals, where basically someone went and figured out that when ‘Call of Duty’ gives double XP, our experience on a weekend, he performs worse on the fields,” Bahl said.
Or read this on Variety