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Why a Sports Town Like Indianapolis Was Tailor-Made for the Athletic Feat That Is Taylor Swift’s Eras Tour


How does a sports town like Indianapolis shift gears to welcome 200,000 Swifties to Taylor Swift's Eras Tour? Maybe it doesn't have to.

After all, the Midwestern capital city has hosted the Super Bowl, eight Final Fours (with a ninth set for 2026) and countless college tournaments across all sports – not to mention its 11 professional teams and a century-plus of the Indy 500 car race under its belt. Beyond her Kansas City Chiefs star boyfriend Travis Kelce, we’ve seen professional athletes marveling at the endurance her concert must require, with Houston Texans defensive lineman J.J. Watt saying after attending opening weekend in Arizona: “She did not stop the whole time. “We do have a couple of staff members that are Swifties, so I think they’ll be prepared to do some trading,” Slippery Noodle co-owner Sean Lothridge laughs to Billboard when asked whether his team will be armed with the Eras Tour’s trusty friendship bracelets.

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