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Why ‘Eno’ Director Gary Hustwit Rejected Sundance Deals and Teamed Up With Art House Coalition for His Latest Self-Distribution Venture
'Eno' director Gary Hustwit rejected distribution offers at Sundance and decided to self-distribute the doc, teaming up with Art House Convergence
For runs at theaters such as Film Forum, Hustwit exports “Eno” from a computer system as a ProRes file to create a unique version of the docu and then makes a DCP (digital cinema package). “We are excited that our member cinemas have the opportunity to play a role in bringing the unique experience of ‘Eno’ to their art house audiences across the country,” said AHC managing director Kate Markham. Partnering with art organizations, booking theaters, splitting ticket costs, marketing screenings and creating live shows seems like a lot of extra leg work for an independent doc filmmaking team to take on, but Hustwit says it’s all part of the job.
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