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Whoopi Goldberg Invests in Blkfam, a New Free Kid-Friendly Streaming Service for Black Audiences: ‘We’re Not Always Represented in the Best Possible Way’ (EXCLUSIVE)


Whoopi Goldberg is an equity investor in Blkfam, a free, ad-supported Black-focused family streaming platform that launches Feb. 26.

Adams said he was motivated to create Blkfam after he was browsing through one of the popular streaming services’ Black programming hubs (he wouldn’t name which one) to find something to watch for his kids and found “a ton of R-rated content.” Content partners for Blkfam include PlayWatch Kids and Candle Media’s ATTN:, which are developing educational and empowering shows in animation and documentary styles that center on ethnic and culturally diverse characters. PlayWatch’s lineup of animated shows includes “Gabby Galactic and the Orbiteens,” “The Marvelous Light,” “Black History Beats” and “Kembe.” Blkfam also is licensing programming from the Africa Channel.

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