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Who Is Yeri Mua? Meet The Mexican Influencer Who Signed with Sony Music México
Mexican influencer Yeri Mua talks about her music plans after signing with Sony, plastic surgery, moments that shaped her, and more in this Q&A.
Born in the port of Veracruz, Mexico, Yeri Cruz Varela (real name) went viral in 2018 at just 16 years old, doing makeup tutorials on YouTube and social media that attracted thousands. Her friendship with Mexican reggaetón stars like Jey F and El Gudi led her to fulfill her dream of becoming a singer in 2023, when she collaborated with them on the song “Chupón”, whose video has more than 100 million views. Then came “Línea del Perreo” with Uzielito Mix, El Jordan 23 and DJ Kiire, and “Mamita Rica” with rising star Kenia Os, who also started her career as an influencer.
Or read this on Billboard