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Who Could Be the Video Vanguard Recipient at the 2024 VMAs? Our Eight Best Guesses
Billboard counts down eight possible Video Vanguard winners who might get this year's award at the upcoming MTV Video Music Awards.
The lifetime achievement award, which dates back to the first-ever VMAs in 1984 and has been given out annually since (with occasional gaps, most recently for the pandemic-stricken first two years of the 2020s), is given to reward “outstanding contributions” and “profound impact” on music videos and popular culture. Still, Drake’s history as a music video icon over the last 15 years is undeniable — and after all the negative momentum he’s built from coming out on the losing end of the biggest hip-hop beef of the decade, perhaps the longtime master of changing the conversation would jump at the chance to remind the pop world just what a legendary hitmaker he really is. The Weeknd has both the hits and the identifiable video presence to justify receiving the award — not to mention a clear lifelong reverence for its namesake superstar — so it might just be a question of if he’s ready to start rolling out his next era in time for the VMAs next month.
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