Get the latest gossip

Where it all went wrong for axed Dancing On Ice – Phillip Schofield leaving; Stephen’s chemistry lacking; unknown ‘celebs’

Dancing On Ice was axed by ITV this week, and now three experts have told us where it all went wrong for the series

Fiona Harrold, PR and branding expert, added: “ Holly and Phillip Schofield were the dream team for so many years on ITV. He explained: “The format felt dated, audience engagement dropped and in a competitive TV landscape, it struggled to justify its place.” Fiona concluded: “Ultimately, the show had become tired and the celebrities were often names that the public just weren’t familiar with and so they had no great interest in following their journey.”

Get the Android app