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When You Wish Upon a Star … Your TV Deals Come True?
In the late 1980s and ’90s, a struggling Disney righted the ship by rediscovering its magic. Striking gold with television certainly helped, too.
That deal turbocharged its TV production and broadcasting capabilities, laying the groundwork for the massive success of ABC, ESPN, and the Disney Channel. In the mid-1980s, the company’s chief strategic officer Larry Murphy conducted some market research on the brand. You can listen below or wherever you get your podcasts — and be sure to subscribe so you don’t miss any of the six-episode series, which will go on to explore Disney’s theme parks (what happens when imagination is replaced with IP?
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