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When It Comes To Making Real Eco-Conscious Change, Science Is An Artist’s Best Friend
Coldplay, Pearl Jam and an increasing number of acts are working with scientific experts to make eco-conscious actions meaningful and accurate.
Like an increasing number of artists, Coldplay relied on a team of scientific experts to devise a plan for a greener tour that would be both mammoth (7.7 million global tickets sold to date, according to Billboard Boxscore) and meaningful. “For the number of artists that we’ve been speaking to, the interest and appetite for understanding is pretty good and has exploded over the past three years,” says professor John E. Fernández, director of the Environmental Solutions Initiative(ESI) at MIT, who helped certify Coldplay’s carbon emission results and has also worked extensively with major dance act Above & Beyond. Totten points out that Pearl Jam guitarist Stone Gossard helped drive the band’s pledge of donating $200 per ton of carbon on its tours — but did so based on scientific recommendations, not any law or industrywide objective.
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