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When Fans Love a Movie to Death
Oscar contenders and Sundance breakthroughs alike are suffering at the hands of the people who want to see them the most.
This sort of strategically convoluted route isn’t unusual for an arthouse film, which might round multiple festivals in search of distribution, and which depends on early acclaim and awards to serve as an extension of its marketing budget. Even ifthat slow build in theaters is an integral part of getting audiences out to see films that aren’t obviously commercial, and even if the festival circuit exists as a way for independently funded work to attract attention and acquisition. First, Selena y Los Dinos had to be taken down after producer J. Daniel Torres noticed clips from the film, a documentary about the life of the late Tejano singer featuring never-before-seen home videos, turning up on social media.
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