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When Artists Tour, Their Streaming Numbers Increase. Which Genres See the Biggest Gains?

Touring's streaming effect: Which artists and genres gain the most? From Drake to Jelly Roll, we consider touring's impact on streaming consumption.

Much of that success is owed to a more focused digital footprint, with robust activity across social media and streaming platforms compared to acts like Shelton and Little Big Town, who rose to fame in the CD era. RBD, a Latin pop vocal group with a similar timeline as the JoBros, demonstrated even bigger local streaming gains, which were up an average of 285% following dates on the band’s reunion tour last year. Speaking of reunions, last year also marked the 20th anniversary of landmark records by Death Cab for Cutie and The Postal Service, both of which are the brainchildren of indie-rock stalwart Ben Gibbard.

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