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Wheelhouse’s Glenn Hugill Says ‘Million Dollar Secret’ Producer Prepping Several Splashy Deals & Projects With Digital Talent: “Creators Aren’t Just Influencers Anymore… They’re Media Empires”
Wheelhouse's Glenn Hugill has talked 'Million Dollar Secret', Mr Beast, 'Beast Games' & Jimmy Kimmel.
EXCLUSIVE: With Million Dollar Secret riding high in the charts, Brent Montgomery ‘s Wheelhouse is looking to lean into the creator economy and YouTube talent in a big way. Glenn Hugill, the newly-promoted Chief Content Officer and President of the international Wheelhouse Studios, said the indie is in the process of signing off on a “massive project that involves creator-led talent” and was the subject of a bidding war. While YouTube creators don’t necessarily have to play in the traditional TV world, Hugill posited “there is a desire for cultural validation.” “You have a massive show on Netflix or Amazon or Hulu that feels real in a way that a viral video just doesn’t,” he added.
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