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Wheelhouse’s Additive Creative Partners Signs 12 TikTok Food Content Creators Under New Culinary Vertical (EXCLUSIVE)
Brent Montgomery’s Wheelhouse DNA has signed 12 food content creators to its new food talent vertical at Additive Creative Partners.
In addition to launching its foodie vertical and bringing on culinary-focused clients, Additive has signed several new creators under its lifestyle talent lineup, including top Twitch streamer Nadia Amine (@nadia); queen of “CringeTok” Riri Bichri (@riribibi_); travel content creator Desmond Clancy (@SalamiSammy); roommate duo Fabio Farati and Ben Reid (@FabioandBen); TikTok comedian known for his “frat bro” parodies Sam Hutchinson (@sam_hutchinson); architecture and interior design enthusiast Reeves Connelly (@ReevCon); street interviewer Jahad Chris Carter, also known as Hopeless Romantic Society (@hopelessromanticsociety); car industry expert Brian Mello (@realbrianmello); coach’s wife and mommy influencer Katrina Fernandez (@mrskatrinafernandez); and the unofficial LGBTQ family of Buffalo Bills mafia Rocco and Corey Forge (@RainbowDads). “Within the nonstop, trend-based environment of media and entertainment – not to mention all the shifts from AI and new platforms across the digital landscape – we’re eager to work with so many talented creators and aggressively lean into this vertical which we see as disruption-proof,” Senzer said. Laughlin added: “Food is something everyone can engage with, and the communities cultivated by these creators are built around inspiring others to try a recipe or a dish, themselves – that experience is so relatable and what gives this space boundless opportunity.”
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