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What’s The Story? Why Now Was The Perfect Time For Oasis To Reunite


Oasis are back together after a decade of estrangement for a run of Blockbuster shows. These are the reasons why now was the right time.

The decade’s aesthetic – baggy clothing, long hair, middle partings – has infiltrated TikTok videos, as has the sounds of the generation of musicians that made it big in the era. Music industry expert Professor Jonathan Shalit estimated that the shows stand to generate £400 million in income for the group and promoters including SJM Concerts and Live Nation. The possibility of getting a new demographic into the back catalog on DSPs will sweeten their existing power on physical media: a reissue of Definitely Maybe is set to go in at No.1 on the U.K. Albums Charts this week, toppling Sabrina Carpenter’s Short n’Sweet.

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