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What’s the Biggest Reason Behind Kendrick Lamar’s Stunning Post-Super Bowl Chart Explosion?
This week's Five Burning Questions looks at Kendrick Lamar's post-Super Bowl halftime chart dominance.
Kendrick Lamar is absolutely everywhere on the Billboard charts this week, following his explosive performance at halftime of Super Bowl LIX — the in history, according to the NFL and presenter Apple Music, with 133.5 million viewers. 1 single, but the Drake blowout, getting the Super Bowl, and taking advantage of the situation by dropping a surprise album that harkens back to his Section.80 and g ood kid, m.A.A.d city days helped his profile explode this past year. Prior to 2024, Kendrick – who I believed throughout the ’10s could’ve been a Drake-level hitmaker, if he’d wanted to pursue that direction instead of the knottier, more complex music that earned him a Pulitzer – has evaded the spotlight, taking breaks when he gained momentum and eschewing more commercial plays.
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