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What’s behind the return of mini-me dressing?

As more parents dress like their kids – and more children dress like grownups – some are asking if our offspring have become style inspirations … or even accessories

For a raft of newer kids’ brands, prints are unisex, arguably less infantile and certainly less “pink”, both in actual colour and general vibe (perhaps a helpful shift for the many parents pointedly putting their little boys in fuchsia), making sharing looks across generations more possible. Whole theses could be written on the outfits of the children in the pronatalist-inclined White House of Donald Trump, from press secretary Karoline Leavitt’s baby in a bow tie to Elon Musk’s four-year-old, known as “Lil X”, in a camel overcoat. Kids’ clothes became more than just cute prints and adults’ styles are more relaxed and less formal.” Atkinson thinks this is a good thing, saying: “For a lot of parents and children, it is a great joy to twin with their outfits, so why not?”

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