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What Will Podcasting Look Like This Year?
Five questions (and some attempted answers) about what the medium will look like in 2024.
It has not been an auspicious start to the year; since we turned over the calendar, we’ve seen Sports Illustrated ’s parent company laying off “a significant number, possibly all” of its employees, putting the very existence of storied but long-withered publication in doubt; Condé Nast announcing it was folding Pitchforkinto GQ, triggering a wave of layoffs there that signals the likely end of that site as a music-review destination; and the LosAngeles Times drifting deeper into chaos. On that note, given all that happened last year, 2023 closed out with heavy skepticism around big ad-driven podcast publishers and growing enthusiasm around alternative models, in particular the worker co-op structure practiced by Maximum Fun and Defector Media. ➽ Related to the YouTube section above, I’m curious to see the extent to which established audio publishers will start designing shows for dual audio-video purposes — and how that’s going to shape the aesthetic for most of the stuff we get moving forward.
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