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What Will It Take To Get the Music Industry to Go Green? Live Veteran Amy Morrison Has Ideas
Music Sustainability Alliance's Amy Morrison discusses green music industry and touring initiatives, like reducing truck emissions, plastics and more.
While semiretired, she still consults for the company and continues running tour marketing for The Rolling Stones, including their North American Hackney Diamonds trek this summer. In collaboration with the Eller College of Management, MSA is also conducting an analysis of the economic impacts of extreme weather on the live industry and how environmental regulations will affect touring practices. Beginning in May, MSA will hold a series of webinars that will focus on merchandise, food choice impact, easy ways to green events, regulations and incentives, among other topics.
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