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What to Expect From Meghan Markle's New Lifestyle Brand As Ever
Meghan Markle is preparing to launch her new lifestyle brand, As Ever, to coincide with her new Netflix docuseries
“Last year, I had thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area,” Meghan said in a video posted to Instagram. The Duchess of Sussex, 43, announced plans to rename her lifestyle brand, American Riviera Orchard, to As Ever in a video posted to her personal Instagram account on Monday, February 17. The young princess, 3, makes a rare appearance in a sweet photo posted via the As Ever website, which launched Monday, February 17, and marks a rebrand for the Duchess of Sussex’s American Riviera Orchard.
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