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What Show Airs Where? Inside the Hulu–ABC Programming Machine
“For the Hulu customer, it’s a small difference between what’s a Hulu Original and an ABC show. They’re just watching shows.”
A decade later, Erwich still spends a good part of every work day thinking about the Hulu programming slate, but following multiple exec shuffles and at least one major corporate ownership change, he now manages a much larger overall portfolio. Similarly, after Disney+ briefly stole Dancing With the Stars away from ABC in 2022, last fall the long-running hit returned to the Alphabet network while also continuing as a simulcast on D+, with episodes also streaming next day on Hulu. He also discussed his thoughts on making procedural dramas for streaming, the surge in popularity for older reality franchises such as Dancing with the Stars and The Bachelor, the possibility of another 9-1-1 spinoff and why broadcast network ABC still matters to a streaming-focused company such as Disney.
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