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What New Opportunities Do Vision Pro and VR Headsets Bring to Music?
The Apple Vision Pro and VR headsets bring music into the virtual reality era. VR concerts by Megan Thee Stallion & Avenged Sevenfold show the way.
When Apple launched its new $3,500 Vision Pro virtual reality headset this past week, the implication was clear: The future, whether people like it or not, is no longer knocking on the door but inside the living room. AmazeVR was founded in 2015 by Korean company Kakao and first made waves in 2021 after partnering with Roc Nation to produce a virtual reality Megan Thee Stallion concert tour, which was shown in AMC theaters in a dozen cities around the country. “I think just having spent a decade in music videos and feeling like 2D has hit the ceiling of what people expect, and how it’s kind of just this promotional tool, I see what we’re doing now — and spatial and VR content in general — as a new medium for musicians and visual creatives to go beyond the two dimensional,” he says.
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