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What Is a Trad Wife? Inside the Influencer Movement of Ballerina Farm, Nara Smith and Other Creators

TikTok and Instagram influencers like Nara Smith and Ballerina Farm have gone viral for their 'trad wife' content, but what exactly does that term mean?

The term “trad wife” is shorthand for “traditional wife.” In a broad sense, this is someone who chooses to practice conventional gender roles in a relationship, usually as a homemaker. Many trad wife creators on TikTok and Instagram have gained a following by showcasing their homemade meals and other ways they keep house. Estee also dresses in vintage clothing as she offers advice to her followers on the trad wife lifestyle in addition to sharing videos of herself cooking meals, baking desserts and tending to her home.

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