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What If You Didn’t Have to Choose Between Cable and Streaming?
“Free HBO” isn’t really the full picture of WBD’s new Charter bundle.
The agreement, coming on the heels of similar deals Charter struck with the owners of Disney+, Paramount+, AMC+, and Spanish-language VIX, means Spectrum now has a potentially very powerful argument to present to customers: Keep your cable package, and we’ll cover the subscription fees for most of the major streaming platforms not named Netflix. The free-market streaming economy was supposed to make things better for everyone by giving consumers more control of their TV spending and letting media companies reap every last cent of profit from their platforms instead of splitting it with cable middlemen. “The longer-term vision is that we really believe that through bundling and through these partner integrations, both internet and pay TV, we’re going to be able to reach a majority of the country and give them … Peacock for free,” NBCUniversal direct-to-consumer boss Matt Strauss told me at the time.
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