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What I Saw at the Streaming Revolution
And what the next five years hold for the industry that took over TV.
And that’s just what we’ve tried to do, first by covering the rollout of the legacy media’s multiple Netflix wannabes and then by reporting on the almost predictable carnage when those (allegedly) carefully considered plans ran head-first into all manner of roadblocks: COVID, mergers, industry strikes, and Wall Street fickleness. For instance, when now co-CEO Ted Sarandos decided to push out his longtime deputy Cindy Holland in 2020, it was first and foremost a story about Netflix moving away from the premium, critic-friendly fare that marked its early years and toward its current status as the 21st-century equivalent of CBS in its Tiffany era: a mass broadcaster able to churn out everything from Mister Ed and The Beverly Hillbillies to The Twilight Zone and Harvest of Shame. While a show like Friends or Seinfeld can snag hundreds of millions of dollars in licensing revenue from a Max or Netflix, most subscription streamers aren’t going to spend much cash striking a deal for the exclusive rights to old episodes of Hell’s Kitchen or some random comedy from the 1980s.
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