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What Does It Take to Headline Madison Square Garden in 2024?
A new crop of artists will play Madison Square Garden for the first time this year, including Mt. Joy, Lake Street Dive and Cigarettes After Sex.
While the retro-pop group is not a household name, their fortunes have changed quite a bit: Later this year, they’re slated to play New York’s legendary Madison Square Garden for the first time, where capacity ranges from 12,000 to 18,000, depending on the configuration of a show. “I’ve heard all the horror stories about people who make the arena jump too soon,” says Ed Harris, manager of Cigarettes After Sex, the tranquil rock band who will also play MSG for the first time later this year. Be “methodical” and “consistent;” rely on “hard work” and “elbow grease.” Nearly everyone offers up a variation of the same phrase: “Don’t skip steps.” ( Olivia Rodrigo used a version of this rationale to explain why she didn’t jump straight to arenas after the runaway success of her first album.)
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