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What Does Future and Metro Boomin’s Immediate ‘We Don’t Trust You’ & ‘Like This’ Success Mean for Hip-Hop in 2024?

Billboard looks at Future and Metro Boomin's success with collaborative album 'We Don't Trust You' and lead single "Like That."

Hip-hop has been built on its fair share of historic feuds over the years and while the landscape of rap beef has changed its warfare tactics with the introduction of social media, fans are always going to indulge when the competitive juices get flowing in battle. Not only is Kendrick Lamar’s verse on “Like That” a more explosive takedown than Megan’s disses, but the song around it is more compelling than “Hiss”; plus, the early streaming returns in its second week suggest that “Like That” is still earning plenty of plays even as the controversy has quieted down a bit. However, dropping back-to-back projects is a signature Future move: He had a legendary run in 2014-2015 when he released three mixtapes in five months – Monster, Beast Mode and 56 Nights – that successfully set him up for his culturally influential DS2 album, which earned Pluto his first Billboard 200 No.

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