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What Does a Crisis-Management Expert Make of the It Ends With Us Drama?


“Sometimes, where there’s smoke, there’s fire. Sometimes, it’s just people making shit up on the internet.”

In its first week out, It Ends With Us, the film adaptation of Colleen Hoover’s best-selling book about a domestic-violence survivor, usurped Deadpool & Wolverine for the No. Things have gotten so strained that Baldoni hired Melissa Nathan, an industry crisis-manager veteran who has represented high-profile (and controversial) people like Johnny Depp, Logan Paul, and Drake. The week after the movie’s U.S. release, sources alleged to TMZ that Baldoni made inquiries about Lively’s weight and lingered too long in a kiss during filming, which could be why they’re keeping a distance.

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