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What do you call rapper J Cole apologising to Kendrick Lamar? A modern business masterclass | Nels Abbey

The headlines around the top hip-hop artists focuses on spats and feuds, and obscures the fact that so many are capitalists of genius, says author and broadcaster Nels Abbey

Jay-Z, meanwhile, was rejected by most major record companies and may well, according to longstanding interpretation of his track Never Change, have mislaid 92 bricks of someone else’s cocaine, which would have blotted his copybook in a way that usually leads to accident and emergency and a basement mortuary. If you wish to get a project green-lit in today’s Hollywood, it helps to have the phone number of muscle bound Get Rich or Die Tryin rapper 50 Cent (who has almost singlehandedly driven the success of the Starz network with his multi-strand drama series Power). A pockmarked life, for sure – he spent a year in jail on remand before being cleared, after three Old Bailey trials, on a murder charge, but universities should be begging him to teach courses on leadership and fearless entrepreneurialism.

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