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What Did Matilda Djerf Do? All About the Djerf Avenue Boss

The influencer was accused of perpetuating a toxic workplace. Learn all about her and see her response to the accusations.

The Swedish publication interviewed multiple current and former Djerf Avenue staff members, all of whom alleged bullying, favoritism and body-shaming from Matilda’s company. “Amongst other things, we have hired a more experienced management team, we have introduced monthly anonymous surveys to collect feedback and take action, we have also set up an external organizational psychologist to access our workplace. “When I started Djerf Avenue, I never expected that the company would be what it is today, with so many team members and so much responsibility,” Matilda admitted, before acknowledging, “I wasn’t ready.

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