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What All the Big Streamers Are Telling Advertisers
Everyone wants ad money now. Here’s how they’re planning to get it at next week’s upfronts.
Every year around this time, the big broadcast networks would mount lavish presentations for advertisers and the press, renting out Manhattan venues such as Carnegie Hall and Radio City in order to promote the glitz and glamour of their new fall schedules. On May 15, it’ll schmooze its biggest and best clients (and a few members of the media) at what it’s calling an “intimate” event featuring top Netflix execs previewing the platform’s upcoming onset slate and making the case for buying ads on the service. As noted, the company is also hoping to be able to tout an NBA deal, which, if it happens, could dramatically reshape NBC’s primetime lineup ( TheWall Street Journal has reported the network could replace two nights of original programming with basketball).
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