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What Agatha All Along Has Been Telling Us About the Future of Marvel TV


The WandaVision spinoff heralds a(nother) new era in the Marvel/Disney+ experiment.

The effort paid off with massive critical and commercial success, which is why it was no surprise when, later that year, the Mouse House announced that beloved character actress Kathryn Hahn would reprise her Wanda role of Agatha Harkness in a limited-run spinoff series. A Marvel insider tells Vulture that since the two-episode premiere, the “continuation rates” for Agatha — i.e., how many subscribers returned every week to stream the latest episode — “are some of the strongest we’ve ever seen,” a claim reinforced by those finale numbers. With Agatha and some upcoming releases, however, “We’re looking for ways to tell stories that don’t fit into the MCU,” the source says, echoing comments Marvel TV and streaming boss Brad Winderbaum made earlier this year.

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