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Westbrook Names Denise Bailey-Castro As CFO


EXCLUSIVE: Westbrook Inc., Will Smith and Jada Pinkett Smith’s studio, has named Denise Bailey-Castro as CFO. Bailey-Castro will oversee all of Westbrook Inc.’s financial operations across new business development, funding, acquisitions and major deals and be based in Westbrook’s LA headquarters. Bailey-Castro joins Westbrook from Paramount Global’s BET Media Group, where she most recently served […]

Prior to BETMG, she managed affiliate accounts and led negotiations with cable, satellite, and streaming partners on Legacy Viacom Media Networks’ Distribution & Business Development Team. As the media industry continues to face dynamic shifts, Westbrook is well-positioned to navigate the ever-changing landscape and capitalize on viewers’ demands for premium, gripping, diverse, and creative stories,” said Bailey-Castro. “As I step into this next chapter of my career, I am energized by the many opportunities ahead to build our ‘global campfire’ and I look forward to working with this amazing team to strategically bring our big ideas to fruition.”

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