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We’ve Hit Peak Theater
Nobody knows how to succeed on Broadway anymore.
TheGreat Gatsby, a ballad-belting, pyrotechnic glow-up of F. Scott Fitzgerald’s American tragedy with two onstage cars and a budget approaching $25 million, celebrated its official opening on April 25, the night of the Tony-nominations deadline, with an after-party at Tavern on the Green. Two spring shows have already closed: Days of Wine and Roses, a musical of love and alcoholism that ran for two months, and Lempicka, the story of a little-known Polish decorative painter that shed thousands of dollars a week until its low Tony haul sealed its fate. Gatsby landed the grand Art Deco Broadway Theatre only because another show, David Byrne’s Imelda Marcos musical Here Lies Love, failed to find an audience and abruptly closed after four months, unable to recover the $22 million investors poured into it.
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