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WBD Chief David Zaslav On Streaming Bundle With Disney: “It Does Feel Like This Is A Moment”
Warner Bros. Discovery CEO David Zaslav said the forthcoming bundle of Max, Hulu and Disney+, marks a "moment" for programmers in the streaming wars.
Discovery CEO David Zaslav said the forthcoming bundle of WBD’s Max and Disney ‘s Hulu and Disney+, marks a “moment” for programmers in the streaming wars. Perrette, who was one of the architects of Hulu during his exec run at NBC in the 2000s, observed that during the 2010s, “the industry went down a very dangerous financial path of trying to invest in every type of content in every genre to try to be something for everyone. “Synthetically, these bundles allow us” to specialize and target spending on content, he continued, “while still providing the consumer with a very attractive price for the combination of products, such that they feel like they don’t need to any more do all of the switching in and out of services.”
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