Get the latest gossip
Watch John Lewis Christmas advert 2024 and find out how to enter life-changing competition
The John Lewis Christmas advert for 2024 has arrived, with the high street retailer focusing on the heartwarming story of two siblings in a bid to inspire the nation.
This advert represents the latest sparkle in John Lewis's dazzling Golden Quarter campaign, arriving hot on the heels of their reaffirmed commitment to Never Knowingly Undersold back in September and the introduction of their Christmas Gifting Showcase earlier this month. The campaign is buoyed by clever out-of-home advertising, displaying some of the top gifting picks each with a cheeky nod as to why it's spot-on for that certain someone, nudging shoppers to channel their inner Santa when hunting down the ideal presents for their nearest and dearest. And in a twist that's sure to warm hearts, the proceeds from the chart-topping single will go towards the John Lewis Partnership's Building Happier Futures programme, a heartfelt initiative supporting those with care experience to navigate brighter paths forward.
Or read this on OK! Magazine