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Washington Spirit Owner Michele Kang on Momentum in Women’s Sports as Team Preps for NWSL Championship: ‘You Can Feel the Change’
On the eve of the National Women's Soccer League championship game, Washington Spirit owner Michele Kang sees growing momentum for female-led sports.
To elevate the women’s game to stand shoulder-to-shoulder with men’s American football, basketball and hockey, we need targeted long-term investments in foundational areas such as youth development, coaching, and refereeing, as well as innovations like gear designed specifically for female athletes. To build on this momentum, we need to amplify the stories of our incredible athletes, enhance the fan experience both in-stadium and digitally, and continue making the league more competitive and entertaining as a product. At the same time, creating unforgettable fan experiences and pushing the boundaries of competition will solidify the NWSL as the premier destination for women’s soccer.
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