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Warner Music’s Max Lousada Promises ‘Incredible Surprises’ at Dua Lipa’s Glastonbury Set


Warner Music's Max Lousada promises 'incredible surprises' at Glastonbury, and also talks about Coldplay, superdans and Warner Records' revival.

Its triumphs extend all around the world, with Lousada gleefully listing successes from Argentina (where Maria Becerra recently became the first female domestic artist to headline El Monumental, River Plate soccer team’s 70,000-seater stadium in Buenos Aires) to China (where Charlie Zhou has sold more than a million copies of his “Shenself” album), and most points in between. Almost seven years after Lousada, in one of his first acts as CEO of recorded music, installed Tom Corson and Aaron Bay-Schuck at the helm of the storied company, the label is red hot, with smash hits from Zach Bryan (“I Remember Everything”), Benson Boone (“Beautiful Things”), Teddy Swims (“Los Control”) and Dasha (“Austin”), as well as Lipa’s chart-topping success with her third album, “Radical Optimism”. Defying the gloom that usually circles such announcements, Lousada – who has been at WMG since 2003 – fizzed with his trademark energy and optimism as he sat down with Variety to talk us through the importance of superfans, the renaissance of Charli XCX and, of course, Glastonbury…

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