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Warner Music Launches WMG Pulse to Enhance Artist Analytics

Warner Music's WMG Pulse will provide artists and songwriters with helpful insights into their streaming performance, fan engagement and earnings.

Warner Music Group has announced the beta launch of WMG Pulse, a new bespoke platform designed to provide artists and songwriters with helpful insights into their streaming performance, fan engagement and even earnings. The label said WMG Pulse will consolidate real-time data from various sources into a single view, offering detailed information on streaming, audience, social media and user-generated content (UGC) performance. In the coming months, WMG Pulse will incorporate features such as forecasting, release planning and collaboration tools based on that input from beta testers.

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