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Warner Music CEO Robert Kyncl on TikTok Deal: ‘Wasn’t Easy… But We Got There’
Warner Music's CEO Robert Kyncl said TikTok and Universal Music Group will come to an agreement that's "mutually beneficial"
“The short-form nature of music means it’s well aligned with the data discovery and consumption trends which are driven by the algorithms of the larger platforms and users sharing playlist with each other,” he said. “Users of the world’s largest social media platforms love using music to soundtrack their own content, further increasing the reach, virality, and popularity of our catalog.” Speaking with analysts, Kyncl emphasized that Warner was “laying the groundwork to propel our growth for the next decade” and “firing on all cylinders across many territories around the globe.” He’s pleased with both the company’s release pipeline — citing upcoming albums from Cardi B, Gunna, Coldplay, Sia, and more — and Spotify’s decision to adopt a “new royalty model which better aligns economics with the quality content that drives engagement.”
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