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Warner Music Boosts Mexican Music Division With New Team and Strategy
Warner Music restructured its Mexican division with a new team and strategy led by Tomas Rodríguez, president of Warner Music Mexico & Mexican Music.
The revamped division will feature a culturally attuned A&R team and a strategic marketing framework designed to promote artist development across multiple territories. “The expertise, adaptability, and market acumen of the Mexican Music team will bolster our vision for the genre’s development and globalization, cementing Warner as a protagonist,” he said in a statement. “We’re primed to offer the industry’s premier platform for the genre, supported by top-notch professionals and tailored negotiation options that cater to both present needs and future prospects of Mexican Music,” he said.
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