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Warner Bros. Research Alums Launch Maverix Insights Firm
Warner Bros. research alums Liz Huszarik, Alexia Raven and Kathleen Marinaccio have joined forces to launch Maverix, focusing on consumer insights.
Domestic Television Distribution prior to leaving the company following its 2022 merger with Discovery Inc. Huszarik’s former colleagues, Alexia Raven and Kathleen Marinaccio, joined her about a year ago when they took the first steps to launch Maverix. Huszarik’s focus in getting Maverix off the ground was to “identify a data source, and then we really wanted to lean into emotional insights, because we believe that all companies be be they media and entertainment, tractors, retail, insurance, phone — whatever they are, they have to make their consumers feel something. Maverix has launched a number of products to pique the interest of potential clients, notably the Media Identity Graph (aka MIDG) that offers a daily look at what people are buying, and why.
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