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Warner Bros’ Jeff Goldstein Sounds Alarm On Economics Of Making Movies, “We Have To Figure Out How We Can Right The Ship” – CinemaCon
Warner Bros.' Jeff Goldstein and Paramount's Mark Viane talked sounded the alarm at CinemaCon on the high cost of making and marketing movies to a fragmented audience.
Michael O’Leary, President-CEO Oo Cinema United; Jeff Goldstein, President, Global Distribution, Warner Bros. Pictures; Mark Viane, President, International Distribution, Paramount Pictures; Alejandro Ramírez Magaña, CEO, Cinépolis; Tim Richards, Founder & CEO, Vue Nancy Tartaglione/Deadline The major story in Hollywood, says Jeff Goldstein, president of Global Distribution for Warner Bros. Pictures, is how expensive it’s getting to make movies and to market them to a fragmented audience even as technology sends first reactions to a film around the world in a “nanosecond”. He continued, “The world is a village, and the information gets out in a nanosecond … Unfortunately, Warner Bros has had a few misses with really expensive movies and at our postmortems we’ll go back and say ‘Okay, what did we do wrong? Viane also voiced concern about the cinemagoing experience being offered to audiences, specifically questioning the issue of pre-shows which risk turning off moviegoers.
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