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Warner Bros’ Jeff Goldstein Sounds Alarm On Economics Of Making Movies: “We Have To Figure Out How We Can Right The Ship” – CinemaCon
Hollywood movie distribution executives sounded the alarm at CinemaCon over the high cost of making and marketing movies to a fragmented audience.
He continued, “The world is a village, and the information gets out in a nanosecond … Unfortunately, Warner Bros has had a few misses with really expensive movies and at our postmortems we’ll go back and say, ‘Okay, what did we do wrong? Viane also voiced concern about the cinemagoing experience being offered to audiences, specifically questioning the issue of preshows that risk turning off moviegoers. “Advertising obviously is something vitally important from a financial standpoint, but in today’s world you can sit at home and not watch any commercials.
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