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Warner Bros. Discovery’s Max Scraps Plan to Launch Separate Sports Tier
Warner Bros. Discovery's Max is reversing its plans to launch a separate add-on sports tier for Max
Discovery reversed plans announced in September of 2023 to launch a premium tier for sports programming on Max, and said it also would end an experiment called “CNN Max” that attempted to create a new CNN tier for subscribers to the streaming service. “Over the last year plus, we had the opportunity to assess how users engage with sports and news on Max, and we’ve been actively involved in exploring ways to evolve the sports distribution ecosystem in the U.S. We believe that the best place for that content for now is within the Standard and Premium tiers,” said JB Perrette, CEO and President of Global Streaming and Games, WBD. “This update ensures that subscribers can continue to enjoy that coveted access within Max, while also enabling ongoing investment in our premium sports and news portfolio.”
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