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Warner Bros. Discovery’s JB Perrette on Max Launch in Europe: ‘We’re Late to the Party, But We’re Not in the Widgets Business’
Warner Bros. Discovery's JB Perrette speaks about Max's business and editorial play in big European markets and ways to avoid competitors pitfalls.
Ahead of his anticipated keynote at Series Mania Festival, JB Perrette, president/CEO of global streaming and games at Warner Bros. Sitting alongside Clement Schwebig, who heads France and a string of French-speaking territories for WBD, Perrette spoke to Variety about the streamer’s commercial and editorial goals in big European markets, addressed its early track record in the U.S. where it bowed last May, and shared his insight on the global streaming landscape and ongoing challenges. The slate of scripted shows that were presented yesterday here at Series Mania gave us hope that you’ll do things differently than other streamers who focus on testosterone-heavy action thrillers.
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