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Warner Bros. Discovery, Meta, Prime Video, Viacom18 India Chiefs Talk Growth Plans at FICCI Frames Conference
India chiefs of some of the world's top media brands outlined their growth plans for the market at the Mumbai's FICCI Frames media conference.
The company won the rights for the immensely popular Indian Premier League cricket tournament in 2022 and streamed it free on JioCinema in 2023, winning millions of eyeballs from then rival Disney+ Hotstar in the process. Sandhya Devanathan, co-chair FICCI media and entertainment committee, and VP and head, Meta India, outlined the three key priorities for the company – using AI to create better returns for advertisers and also for users to have more engaging experiences; enhance Reels, the popular short form video format, which is a big growth driver on the platform, both in terms of user engagement and how businesses are using it; and also business messaging, with 60% of Indians using WhatsApp. Discovery, said, “Success is going to be predicated on having a deep understanding of changing consumer preferences, identifying who the customer is, and then being able to tailor-make a piece of content or story arcs that are relevant to them, that delight and inspire them, and they find endearing.”
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