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Warner Bros. Discovery Upfront Focuses on Big Franchises Like ‘Harry Potter’; David Zaslav Confident NBA Will Return to TNT Sports
Warner Bros. Discovery kept up with TV upfronts week's biggest trend at their presentation out of The Theater at Madison Square Garden Tuesday: Promoting not just its TV slate as a prime ad-buying opportunity -- but also its film franchises.
This blends seamlessly with HBO, Max originals, Magnolia and a powerful mix of shows from Discovery, TLC, HGTV, ID, Food, TCM, Adult Swim and others.” U.S. networks chairman and CEO Kathleen Finch got an intro from Adult Swim’s “Rick and Morty,” before coming out to reveal a few bit cable announcements, including news of a “Harry Potter” baking competition at Food Network, the plot of the upcoming “Rick and Morty” anime series, John Cena as host of this year’s “Shark Week” programming at Discovery, and a new HGTV series reuniting “Flip or Flop” stars Tarek El Moussa and Christina Hall post-divorce. Like Bloys, Finch also touted how her division is utilizing WB films to woo advertisers, pointing to TNT as the cable home for airings of “The Batman,” “Dune” and “Black Adam.”
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