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Warner Bros. Discovery Seeks Ad-Sales Chief for CNN
Warner Bros. Discovery is seeking a new executive to oversee ad sales for CNN as it focuses more intently on digital products
Discovery, CNN’s parent, revealed Tuesday that it was seeking a new sales lead for the news outlet, an executive who “will work closely with Mark Thompson and CNN’s leadership team as they develop new digital platforms and products alongside their live channels and original programming,” according to a memo from the company’s two new presidents of U.S. ad sales, Ryan Gould and Bobby Voltaggio. CNN has for months discussed a significant digital pivot, a turn toward getting consumers to subscribe to new products that rise from broadband-based video or are tied to popular niche interests. Warner unveiled a host of changes to its ad-sales efforts, tapping veterans Marybeth Strobel., Rob McCall, Jon Diament, and Sheereen Russell for senior leadership roles.
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